THE FOUNDERS

Two disciplines.
One shared idea.

Authentic Media didn’t begin with AI. It began years earlier inside carsales.com.au, where Christian Ganaban and Jeff Lan worked on different sides of the same problem.

INTELLIGENCE + TASTE.AUTHENTIC MEDIA / POWERED BY SI1

01 / A SHARED BEGINNING

We met at carsales.

Christian / Systems & strategy

Christian worked across operations, commercial projects, audience growth and emerging digital products.

Jeff / Design & experience

Jeff worked across graphic design, web design and user experience, helping shape how those products looked, felt and worked.

Their roles regularly crossed. The working relationship became a friendship, and the conversation continued long after both moved into different chapters of their careers.

02 / TWO PATHS

The conversation continued.

Design. Technology. Marketing. User behaviour. What was changing. What was becoming overused. And what was coming next.

Christian Ganaban

CO-FOUNDER, STRATEGY & INTELLIGENCE

Christian’s career spans technology, media, marketing and entertainment. He joined carsales.com.au during its early growth years, before moving into sports and entertainment media, audience development, broadcast, live events and senior marketing strategy.

Today he is the founder of Super Intelligence One, where he develops practical AI systems, agents and automation for real-world business problems.

At Authentic Media, Christian leads product strategy, AI architecture and commercialisation.

Jeff Lan

CO-FOUNDER, CREATIVE INTELLIGENCE

Jeff is a designer and UX specialist whose career spans graphic design, digital products, web design and user experience.

Christian and Jeff first worked together at carsales.com.au, where Jeff progressed from graphic design into web and UX responsibilities and senior design leadership.

At Authentic Media, Jeff leads the development of creative intelligence: the principles, critique process and human judgment that shape how the agents think.

03 / THE RECONVERGENCE

Then AI changed the equation.

Christian was increasingly building AI into real businesses through Super Intelligence One. Jeff had spent his career developing design judgment, visual communication and user experience.

Authentic Media is where those two paths converge.

Christian turns intelligence into systems. Jeff turns ideas into experiences. Authentic combines both.

HUMAN TASTE. AT SCALE.

Don’t automate taste. Scale it.

Bring human judgment back into AI-assisted design.

Build your Authentic agent

START A CONVERSATION

Build your Authentic agent.

Authentic Media is the design vertical under Super Intelligence One.

Connect with Christian through ganaban.com to discuss your brand and the right level of creative direction.

Two disciplines.One shared idea.